No plans for ADE yet? Now you do! Amsterdam Dance Event kicks off with a spectacular free party at the G-Star RAWFACTORY, organized by Heineken and hosted by Audio Obscura.
This is the first round you absolutely don’t want to miss. The headliner, set to elevate the night to unprecedented heights, remains a closely guarded secret. This Very Special Guest with international status will be announced shortly before the event starts. One thing is certain: this artist will be in excellent company. None other than Tjade b2b LAMMER, along with a host of other DJs, will set ADE 2025 in motion. Heineken invites EDM lovers to raise a glass on Wednesday, October 22, from 5:00 PM to 10:00 PM, celebrating the vibrant Dutch dance and rave culture scene and the new chapter being written that evening.
From the Bar to the Club
Heineken and ADE warmly welcome all electronic music fans to RAWFACTORY for the official opening of the 2025 edition. Admission is free, but you’ll need to secure a ticket. Heineken will give away the first free tickets at the best place to toast together… that’s right: the bar! On Thursday, October 16, between 8:00 PM and 10:00 PM, you can visit three iconic bar locations in Amsterdam: the Chicago Social Club, the Chin Chin Club and Van de Werf. Order ‘The First Round’ at one of these venues for a chance to win tickets. Act fast: when they’re gone, they’re gone.
Can’t make it to a bar or not yet in Amsterdam? Remaining free tickets will be available online on Friday, October 17. To get a chance at online tickets, visit http://www.heineken.nl/ade.
Lisa van der Heijden – Heineken: “ADE is the global epicenter of electronic music. It’s a unique environment where unforgettable moments are shared and new memories are made. Together with the creativity of the leading Audio Obscura, we’re creating an unforgettable night. With this free opening party at this incredible venue, we aim to connect dance lovers from all corners of the world. And what better way to do that than with an ice-cold Heineken in your hand?”
Jorinde Boom – Amsterdam Dance Event: “We’re proud of our multi-year partnership with Heineken. With ‘The First Round,’ Heineken is organizing the Opening Event of the ADE week; something many look forward to all year. Accessibility is a core value for ADE, and we’re thrilled to present a free event of impressive caliber that captures the energy of ADE and the city. This initiative fits Heineken perfectly as our Main Partner: accessible, connecting, full of surprises, and aligned with ADE’s character.”
Peter Kan – Audio Obscura: “We’re proud to host the official opening of ADE. Together with our trusted partners Heineken and ADE, we’re bringing a special opening rave with a curated lineup that celebrates the essence of electronic music: collective energy, freedom, and unity. It’s fantastic to bring joy to so many people with this energetic, free opening.”
Cheers to ADE
RAWFACTORY is the place to be on Wednesday, October 22, for the spectacular opening of ADE 2025, featuring a unique b2b set by LAMMER and Tjade, and a yet-to-be-announced world-renowned DJ. In addition to these names, lucky attendees will enjoy sets by Helena Lauweart b2b Rozie, Laura Meester, Emvae, and SOLIT.
During ‘The First Round,’ guests can also taste and try experimental beers from Heineken Studio; the innovation lab where new Heineken brews are discovered.