Jamie Jones, the renowned house music DJ and producer, has announced the launch of his new record label, Paradise.

 The new label builds onto his well-established Paradise event series and is set to provide a new platform for the underground house and techno sounds that Jones has become so well-known for

Speaking about the launch of Paradise, Jones said: “I’m really excited to be launching this new label. For me, it’s all about providing a platform for new talent and pushing the boundaries of what’s possible in underground dance music. I want Paradise to be a place where artists can really express themselves and showcase their unique sound.”

The first release on Paradise features a track from Los Angeles up-and-coming artist Dateless titled “Geekin.” The track promises to be a showcase of the Paradise sound and vision with a focus on vibrant and awakening house music.

“Geekin’ (my story in a nutshell, if you will) comes from the feeling of necessity. I found myself unmoved by the general house scene, so I started listening closer than ever to the house music that still moved me,” said Dateless in a press release.

View Jamie Jones Instagram post about Paradise below.

Featured image provided by Jamie Jones on Facebook