“To expand and defy expectations.”

Photo Credit: Laura BC Photography

 East End Dubs is growing his Eastenderz imprint with the launch of its sub-label, Belief. The brand is set to launch with an intimate event alongside the first release from rising star Jesse Maas on February 19th, 2023.

According to its creator, the aim of Belief is “to expand and defy expectations with a diverse range of artists, highlighting new and emerging talent”, with the same dedication and passion that he has given to Eastenderz and its artists over the years.

Jesse Maas has quickly emerged as the one to watch within the thriving electronic music scene of the Netherlands as he continues to shape his already mature sound at several forward-thinking labels like PIV (NL), Yaya (UK), and Headzup (Paris) with releases gathering playtime support from influential names such as Joseph Capriati, Marco Carola, Toman, and Chris Stussy.

Jesse Maas’ first release for East End Dubs’ Belief will be out on February 19th, 2023.